It is of much value to always see every post and comment on your social media as either an opportunity to get more customers or a feedback of value that must be put into consideration or to rely on it in future posts. I have seen a lot of professional social media managers ignoring negativity and dissatisfactions that they see on the accounts which can attract more of them because logically,our bad side or weaknesses can spread more than our good side.
You might not be appreciated or celebrated for a good job you did to a customer but in case of service delivery failure and delayed service, you will see people searching your social media accounts to see what others are talking about. If they find even others have got the same experience that they commented which you either didn't responded too or trashed what was said, you might end up loosing credibility and customers.
Brand growth online is not easy yet for it to be damaged can start with a single comment that was ignored which others saw and kept in their mind. The more our products are liked,the more we are followed to see any weakness. Some of the products or services might not be good to customers but could have feared to come out and speak. I just remembered a mobile telecommunications company just collapsed in a year because of their failure to defend themselves online. One of the customers lost his money while using it's service,they reached out to him with an insinuating language of apologizing that it was a system that made him to lose his money but unfortunately they told him of willing to reimburse it. He used the emotions of losing money to come out social media and made a video while tagging them of not being a good company to some customers. This was a spark for many other customers to come raising the same issue. What if the company had trained some social media managers that could come to defend logically at everything that is intended to damage it's online presence.
Vision edge social media solutions is the answer to work with you in remaining alive online as a brand. A lot fo companies haven't valued a review that they get from unknown customers that came 3 years back to their offices but what if you hire someone to always request a feedback from customers after getting services or products from your businesses.
Every comment matters to you whether it's negative or positive.
Don't ignore a customer that is not happy with your product or service at your physical office,he might record your conversation with him or her and post it on social media which lead to the public damage of your long term reputation.
People want to hear to continuously hear from you.This means show up consistently on your social media accounts.It is the high time to have permanent content creators for your business so that they build your digital storytelling. We all know that we want to see what we are interested in right. Having a content creator that knows your business will take time to train him or her but valuable.